DIARY: Pick of the week - Butcher's pet food

Francesca Newland laughed out loud at Clemmow Hornby Inge's campaign for Butcher's pet food: "No shiny-coated dogs bounding across hills, no pups being cuddled by adoring owners, no breeders recommending anything. This is a new, and very welcome, genre for pet food advertising. A copy of Campaign Screen goes to CHI's art director Matt Pam and copywriter Laurie Smith.


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