Francesca Newland laughed out loud at Clemmow Hornby Inge's campaign for Butcher's pet food: "No shiny-coated dogs bounding across hills, no pups being cuddled by adoring owners, no breeders recommending anything. This is a new, and very welcome, genre for pet food advertising. A copy of Campaign Screen goes to CHI's art director Matt Pam and copywriter Laurie Smith.
A new Campaign for a new breed
New ideas, new perspectives, new focus
Register for tailored email bulletins today and let us deliver the insight that you needRegister Now
Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign eventsBecome a member