Jeremy Lee picks Capital FM's in-house ad for the launch of Johnny Vaughan's breakfast show: "Everyone listens to voicemail messages, so this was a superbly targeted campaign. A message from Vaughan announcing his arrival to replace Tarrant was left on the phones of 1,000 clients and agencies." The spot was written by Capital FM's brand strategist Claire Cowan and distributed by Xpediate. Seen better? E-mail firstname.lastname@example.org.
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