Matthew Cowen sings the praises of Clemmow Hornby Inge's standout
mobile spot: "This ad is proof that creative quality can give a brand
standout in a crowded market. Carphone's competitors The Link and
Phones4U have both essayed spots with animated mobiles, but Carphone
Warehouse eclipses both. Carphone is dominating this medium the same way
it has radio."