DIARY: Pick of the week - Carphone Warehouse

Matthew Cowen sings the praises of Clemmow Hornby Inge's standout

mobile spot: "This ad is proof that creative quality can give a brand

standout in a crowded market. Carphone's competitors The Link and

Phones4U have both essayed spots with animated mobiles, but Carphone

Warehouse eclipses both. Carphone is dominating this medium the same way

it has radio."


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