Diary: Pick of the week - CHI & Partners/Argos Christmas

John Tylee reckons the Argos Christmas commercial from CHI & Partners will prove an early pace-setter in the glut of seasonal fare about to be dished out by adland:

"This spot warmly evokes the spirit of Christmas past, when we all drank a disgusting goo called Advocaat (heaven knows why) and my mum smoked her annual cigarette on Christmas Day. It all comes flooding back." The ad was written and art directed by Clark Edwards and Nick Pringle and directed by Traktor through Partizan.