Diary: Pick of the Week - CHI & Partners/Drench

Kunal Dutta congratulates CHI & Partners for its ad for Drench:

"At last, an ad for bottled water without a snow-capped mountain or a reference to nature. Instead, a 60s cultural icon (Brains from Thunderbirds) moves to a 90s dance track, telling us drinking water makes us perform better. And how better to bring this to life than 90 seconds of body-popping, courtesy of a puppet we remember as rigid?" It was written and art directed by Ewan Paterson and directed by Ringan Ledwidge through Rattling Stick.