Diary: Pick of the Week - CHI & Partners/Drench

Noel Bussey wants to bust out his old Mouse Trap board game after seeing the latest Drench ad by CHI & Partners: "After a couple of failures, this one really gets back to the heights of 'Brains'.

The idea is wonderfully warming and appealing while the execution is fantastic. Having the soundtrack as part of the spot just adds to the joy." The ad was written by Micky Tudor, Wayne Robinson and Matt Collier, and directed by Ulf Johansson at Smith & Jones.