Diary: Pick of the week - Clemmow Hornby Inge/Big Yellow Storage Company

Noel Bussey is surprised by the recent ad for the Big Yellow Storage Company from Clemmow Hornby Inge:

"It's not often you see an agency brave enough to make an ad this time-consuming and complex for a new client, or see a client having the balls to buy it. The stop-motion animation is fantastic and the wave idea is a brilliant vehicle to carry it along." It was written and art directed by Charles Inge and Ewan Paterson, and directed by Dougal Wilson at Blink.