Diary: Pick of the Week - Coy! and AMV BBDO/Creative Circle

Noel Bussey loves being in on the joke formed by the ad for Creative Circle by Coy! Communications and Abbott Mead Vickers BBDO:

"For an industry as insular as advertising, this is 90 seconds of pure navel-gazing. Not only is the idea brilliant; tapping into the industry's emotional side by referencing its history, but the execution is phenomenal too." The ad was written by Mark Fairbanks, Paul Pateman, Mike Nicholson and Mark Denton. It was directed by Denton and A Large Evil Corporation's Seth Watkins.