Diary: Pick of the Week - Crispin Porter & Bogusky/Paddy Power

Jeremy Lee is uplifted by Crispin Porter & Bogusky's ad for Paddy Power:

"While I'm not a regular race-goer, even I've heard that chavs have infiltrated the sport. And, hand on heart, who hasn't wished they could do this to people they don't like? The pay-off line - 'a classy mobile app for civilized people and the Irish' - makes this a welcome addition to the excellent Paddy Power body of work." It was created by Christen Brestrup and Bertie Scrase, and directed by Big Red Button through Moxie Pictures.