"This a classic press campaign. The agency has kept the copy to a minimum and the imagery is completely pared back, making for a really strong, yet elegant ad. Models wearing balaclavas, stockings and clown masks make for a fun, as well as stylish, piece of work, which is a pleasure to look at. It is also powerful enough to make you feel you could perhaps be missing out if you don't get down to the Harvey Nichols summer sale." The ad was written by Will Lowe and art directed by Victor Monclus. The photographers were Frederike Helwig and Anna Kent.
Anne Cassidy is an admirer of DDB UK's latest print work for Harvey Nichols: