"Past campaigns have used the line 'It's so good the cows want it back' with mixed success, but this ad uses the theme well. Reminiscent of good zombie films, the threatening presence of dyed-red cows in a deserted neighbourhood really captures the fear and humour of the genre." The ad was written by Tim Charlesworth and art directed by Michael Kaplan. It was directed by Garth Davis through Anonymous Content@Independent.
Noel Bussey was impressed, and slightly scared, by DDB London's work for Cravendale milk: