"As always, it's simple but exceptionally powerful. There have been thousands of words written about how best to deal with the downturn but this poster work manages to ram the point home with just eight of them. And more spectacularly: no pictures. Awesome stuff."
Noel Bussey would be telling his marketing team (if he had one) to pump money into advertising and build his brand, despite the global downturn, after seeing the recent Financial Times work by DDB London's Mike Crowe and Rob Messeter: