"Well done to all involved for resisting the urge to produce an ad full of annoying women worrying about their figures. DDB's spot doesn't even mention slimming. Instead, it entertains us with a short film about builders' jeans falling down. It's a great spot, replete with the BMP values of old." It was written and art directed by Joanna Wenley and Grant Parker and directed by Rogue's Sam Cadman.
Francesca Newland enjoys watching DDB London's current spot for Nimble: