Diary: Pick of the Week - DDB UK/Gu

Anne Cassidy is unable to resist the latest Gu ad by DDB UK:

"Subtlety is not much in evidence in many ads, so this spot is a welcome surprise. The nicely shot little tableaux, including a large pile of leaves, and a label sticking out of a person's top, neatly illustrate the feeling of temptation without overstatement. The soundtrack is well chosen and conjures up an air of mischief."

The ad was created by Oli Rimoldi and Sigrid Egedal, and directed by thirtytwo through Pulse Films.