"After breaking away from its association with Dawn French, the Terry's brand needed a bit of reinvention. This spot is witty, sharp, perfectly paced and entirely in tune with the brand. Not only is it superbly executed, it has inspired me to grab a hammer and head down to my local sweet shop." The ad was written and art directed by Chris Lapham and Aaron McGurk. It was directed by James Rouse through Outsider.
Anne Cassidy was impressed by the latest ad for Terry's Chocolate Orange by DDB UK: