Diary: Pick of the Week - DDB UK/Terry's Chocolate Orange

Anne Cassidy was impressed by the latest ad for Terry's Chocolate Orange by DDB UK:

"After breaking away from its association with Dawn French, the Terry's brand needed a bit of reinvention. This spot is witty, sharp, perfectly paced and entirely in tune with the brand. Not only is it superbly executed, it has inspired me to grab a hammer and head down to my local sweet shop." The ad was written and art directed by Chris Lapham and Aaron McGurk. It was directed by James Rouse through Outsider.