Diary: Pick of the week - DDB/VW Polo

Kunal Dutta is impressed with DDB's new ad for VW Polo:

"I'm not a big pooch fan, but this ad is great. The idea of a dog sitting in the front seat of a Polo belting out I'm a man is just so random it's actually funny. The rhythm of the soundtrack and lip-sync is excellent, culminating in an ad that cleverly exalts the emotional benefits of driving a VW Polo rather than the dull technical safety stuff it's known for." It was created by Feargal Balance and Dylan Harrison and directed by Noam Munroe through Independent.