DIARY: Pick of the week - Emap Elan's Heat

Caroline Marshall likes the spot for Emap Elan's Heat advertising the Posh baby edition: "A woman reminds her friend about when she thought she was pregnant. However, she adds wickedly, she was just fat. This is a funny and accessible ad that gets its message across with wit and warmth. A copy of Campaign Screen goes to the writer Becky Clark and the art director Trevor Robinson at Quiet Storm.

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