Diary: Pick of the week - England's prospects

Noel Bussey, whether for good or bad, is getting extremely excited about England's prospects in the World Cup again, and ads as good as the recent Sun one is only adding fuel to the patriotic fire:

"El Tel singing, in a really good voice, backed by the Royal Philharmonic Orchestra and a choir including Harry Redknapp cannot fail to get right to the footballing heart of the country." The ad was written by Rich Littler and Zac Ellis, and directed by John Hardwick at HLA.