DIARY: Pick of the week - Euro RSCG London/British Heart Foundation

Mark Sweney won't be dying for a fag after seeing the Euro RSCG London TV campaign for the British Heart Foundation: "Giving up smoking has always been a tough business, but showing fat dripping from arteries is revolting enough to make even the most die-hard smoker reconsider." The ad was written by Liz Whiston and art directed by Dave Shelton. Seen better? E-mail picks.campaign@haynet.com.