"Unlike Victoria Wood in the last ad, Paul Whitehouse seems to enjoy the work he's doing, which at one point includes chasing cows, and brings warmth and comedy to the ad. It also sees Fallon's decision to film all the ads unscripted start to pay dividends. Selling milk to customers by calling it 'cow juice' is genius." It was written and art directed by Phil Cockrell and Graham Storey and directed by Patrick Collerton at Yipp.
Noel Bussey found himself thirsty for more after watching Fallon's second ad for Asda: