Diary: Pick of the week - Fallon/Ben & Jerry's

Noel Bussey loves the latest cinema ad for Ben & Jerry's from Fallon:

"Not only is the work warm and funny, but it also manages to sum up the ethos behind the company, how it was conceived and its entire history in 30 short seconds of ad space. It may also be the first time that a picture of someone in a red coat hugging a bear has been used in an ad (with the possible exception of a Butlins spot)." The ad was written and art directed by Dan Watts and Rory McCaskill, and was directed by Lenny Dorfman at BBOX.