Diary: Pick of the week - Fallon/Cadbury's Dairy Milk

Ian Darby is thoroughly impressed with Fallon's new work for Cadbury's Dairy Milk:

"Every now and then, it's great to have something that achieves stand-out for its sheer oddball nature.

And things don't get much odder than a gorilla bashing the drums along to Phil Collins' In the Air Tonight.

The gorilla just about looks real, and the ad really makes you smile when the long tease shots of the gorilla move to reveal him sitting at the drum kit.

It took a brave agency to create this and a brave client to sign it off." It was written, art directed and directed by Juan Cabral through Blink.