Diary: Pick of the week - Fallon/Skoda

Noel Bussey's mouth begins to water every time he sees the delicious "baking of Fabia" by Fallon for Skoda:

"This ad is impressive. Despite the complexity of the task laid out before the astoundingly talented bakers, the idea, proposition and endline are so simple to read that it hits you like a custard pie in the face. However, the highlight is the attention to detail, especially when they make an engine that isn't even seen in the final shot once the car is finished." The ad was created by Chris Bovill and John Allison, and directed by Chris Palmer at Gorgeous.