"I've always been a fireworks fan, but I was sceptical when I heard the concept behind this ad - a daytime display using paint and explosives. The results are, however, stunning. The effects are incredible and the product tie-in of liquid colour and liquid crystal display is stronger than in its predecessor." The ad was written and art directed by Richard Flintham and Juan Cabral and directed by Jonathan Glazer through Academy Films.
You can colour James Hamilton impressed by Fallon's explosive "paint" ad for Sony Bravia: