"It's like Watership Down, but without making me cry my eyes out and has brought emotion back into the Bravia ads (something that disappeared with 'paint'). Visually stunning and created almost without CGI, it is an astounding feat of stop-motion and modelling. The soundtrack also lends it an added charm." It was written and art directed by Juan Cabral and directed by Gorgeous' Frank Budgen, with animation through Passion Pictures.
Noel Bussey thinks Fallon has done it again with its new Sony ad: