Diary: Pick of the Week - Gabriele Muccino/Peroni

Sara Kimberley wishes she liked lager as she loves the new Peroni ad created by the Italian film director Gabriele Muccino:

"I love cinematic ads and this one reminds me of the Chanel ad with Nicole Kidman - very classy and it's been put together so well. I like the fact that Peroni isn't mentioned but you notice it in the background. If it was a full-length film, I'd definitely go and see it. That romantic slush works on me! If I drank lager, this would definitely persuade me to try Peroni."