"OK, 'uplifted' is used for the purpose of punning, but that shouldn't take away from how brilliant this ad is. The idea, execution, astounding shots of Earth and the 'making of' video are all superb. However, it wouldn't be half as good without the glue of the endline which ties it together perfectly - just as a good endline should." It was written and art directed by Nils Leonard and Andy Amadeo, who also directed the spot.
Noel Bussey is uplifted by the latest Toshiba ad by Grey London: