"It's controversial but I much prefer it. It's a great extension of the 'for people who don't like water' brand idea with a brilliant opening shot that makes me giggle. It's not just the TV spot either, they've got some clever integrated elements to the campaign like a comic and some online games." It was written and art directed by Mother and was directed by Joseph Khan through HSI London.
Kate Nettleton goes as far as to say the Oasis Rubberduckzilla ad is far better than "Cactus Kid":