"The Guinness hands game is terrific fun. Not just an add-on, it is better than the ad, the site shows what an integrated 'big idea' can achieve. If you'll excuse the pun, this is a great example of traditional and digital advertising working, ahem, hand in hand." It was written and art directed by Gary Hoff, Erica Boynton, Sean Vrabel, Juan Morales, James Allen and Stuart Woodall.
Noel Bussey thought he knew every way to have fun with his hands, but the Guinness team at iChameleon have proved him wrong: