Lucy Aitken is impressed by Walsh Trott Chick Smith's ads for InStyle magazine on the London Underground: "I've seen many commuters disregard their papers to read these ads from start to finish. The colour swatches doubling up as beauty tips efficiently summarise the magazine's offering and are more impactful than the title's launch ads on TV. A copy of this month's Campaign Screen, featuring the best new ads, goes to the copywriter Elaine Jones and the art director Anna Goodyear.
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