Diary: Pick of the week - IS/Silverjet

Noel Bussey is loving the Silverjet work by IS (part of M&C Saatchi):

"Whether it's the bare-faced cheek of proudly using an iconic ad from your main rival, or the fact that it was aired during England's victory over Australia in the Rugby World Cup, this ad is a bold piece of work. It stirs emotion and brand awareness, but moves them away from British Airways and on to the fledgling airline." The ad was written and art directed by Matt Beaumont and Adam Jarvie and directed by Hugh Hudson at RSA.