Diary: Pick of the week - J. Walter Thompson/Smirnoff

John Tylee is quite fired up by J. Walter Thompson's latest spot for Smirnoff: "While I'm not yet convinced that this latest round of Smirnoff ads feels like an actual campaign, there's really no doubting their individual quality. This particular ad, where the lead character's cremated remains live on to eventually become a diamond in a woman's tooth, has a great plot that really gets you thinking and is executed with style." It was written by Jonathan Budds and art directed by Anita Davis. Partizan's Traktor directed.