Diary: Pick of the Week - Joshua/Swatch

Claire Billings is impressed by Joshua's new TV ad for Swatch:

"This ad asks what the consequences would be in Europe if everybody in Asia jumped at exactly the same time. Of course, to orchestrate such a feat, one would need millions of accurate timepieces - and that's where Swatch comes in. A really cute and original idea, executed well. It makes the brand look both professional and credible." The ad was written and art directed by Mitch Levy and directed by Mehdi Norowzian through Joy@RSA.

Topics

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content