"It really is a bleak look into the life of a checkout assistant. Even the colouring makes you bored. However, the perfectly pitched way that the guy scans the products across his head while saying 'beep' is beautifully darkly comic. And brilliant." The ad was written and art directed by Andy Smith and Ryan Lawson, and directed by John Immesoete at Mustard.
Noel Bussey wonders what horrible jobs the creatives behind JWT's latest Kit Kat ad must have had in the past when watching it: