Diary: Pick of the week - Karmarama/Conservative Party

Darren Davidson is impressed when he watches Karmarama's viral campaign for the Conservative Party:

"The ad is cleverly shot, well-executed and witty. By being planted surreptitiously on a website with minimal Tory branding, the ad delivers its message without turning voters off before they switch on. It's only clear that the ad is for a political party on closer inspection." The spot was created by Sarah McGregor and Georgina Hoffman and was directed by Jonty Toosey at Bikini Films.