"The ad is cleverly shot, well-executed and witty. By being planted surreptitiously on a website with minimal Tory branding, the ad delivers its message without turning voters off before they switch on. It's only clear that the ad is for a political party on closer inspection." The spot was created by Sarah McGregor and Georgina Hoffman and was directed by Jonty Toosey at Bikini Films.
Darren Davidson is impressed when he watches Karmarama's viral campaign for the Conservative Party: