Diary: Pick of the Week - Karmarama/Early Learning Centre

Anne Cassidy never thought she'd make an Early Learning Centre ad Pick of the Week, but Karmarama's spot is too charming to resist:

"The ads bring to mind Toy Story, but they still have plenty of originality and wit of their own. A sharp script and voiceover by Dana Carvey, aka Garth in Wayne's World, give the toys tons of personality." The ads were written and art directed by Sam Walker, Joe De Souza, Tom Woodington and Robin Temple. They were directed by Hank Perlman through Hungryman.