DIARY: Pick of the week - Karmarama/Ikea

Glen Mutel likes Karmarama's Ikea spots: "It's a strange idea, with a very unusual song that gets under your skin and stays there. The 'nosh' ad in particular could represent a change in direction for Ikea, but still stays in keeping with the brand's personality." A copy of Campaign Screen goes to the writer Naresh Ramchandani and the art director Dave Buonaguidi.


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