Diary: Pick of the Week - Leagas Delaney/Reebok

Darren Davidson is impressed by Leagas Delaney's campaign for Reebok:

"This ad integrates the above-the-line element with the online activity to brilliant effect. It's a teaser campaign to get the youth audience to go online for more information. The website link is clear; the ad looks and sounds credible; and using Thierry Henry to play something other than football creates intrigue." The ad was written by Rob Burleigh and art directed by Paul Copeland. It was directed by Ben Quinn through Serious Pictures.

Topics

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus