Feature

Diary: Pick of the Week - Lean Mean Fighting Machine/Emirates

Kunal Dutta's sense of adventure is tickled by Lean Mean Fighting Machine's new campaign for Emirates:

"At first sight, these ads look like picture postcards on bog-standard banners. But roll your mouse on them and you're transported to a New York jazz club, the saddle of a cycle in Brighton, or the back seat of a Mumbai taxi. The detail is exquisite and the ads nail the brief by showing the same location from two perspectives." They were written and art directed by Sam Ball, Dave Bedwood and Matt Beecroft.

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