Diary: Pick of the Week - Lean Mean Fighting Machine/Samsung

Larissa Vince is impressed, but frustrated, by Lean Mean Fighting Machine's Samsung work, "the last call":

"This is an idea that is just right for the target - a 24-hour dance-off to promote the music phone, live online, with competitors knocked out if they receive a call or text. It's got a lot of online attention, but it needs some media money behind it." The ad was written by Dave Bedwood and Sam Ball, art directed by Mark Beacock and Jeremy Willmott, and directed by Jason Collier through Remedy.