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Diary: Pick of the Week - Leo Burnett/Daz

Ian Darby reckons Leo Burnett cleans up with its latest Daz spot:

"Daz's evolution of its 'Cleaner Close' soap opera campaign, introducing former soap opera stars, is an inspired move. Thanks to some sparkling writing, a great scenario and the soap legends Julie Goodyear, Dean Gaffney and Sue Jenkins, this spot leaps off the screen as real entertainment." The commercial was written and art directed by Jonathan Burley and Jim Bolton, and directed by David Lodge through Joy@RSA.

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