Feature

Diary: Pick of the Week - Leo Burnett/McDonald's

Ian Darby feels energised after watching Leo Burnett's latest TV spot for McDonald's:

"Leo Burnett's work for McDonald's in the past year or two has been back to its best and this TV ad, to promote the sale of a new fruit-based Fanta drink, continues that trend. The performance from the ebullient children is thoroughly charming and it's beautifully shot and edited."

The ad was written and art directed by Caroline Rawlings and Chris Birch, and directed by Neil Gorringe through Moxie Pictures.

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