"It genuinely comes as a nice surprise when an ad starring a footballer is actually watchable. Burnett's spot has given little Joey Cole a nice idea to work with and he definitely rises to the occasion. However, after last week's wonder-goal against Sweden, he would look good in anything." The ad was written and art directed by Ed Morris and Trevor Webb, and directed by Sam Cadman at Rogue Films.
Noel Bussey is pleasantly surprised by Leo Burnett's latest Samsung spot starring Joe Cole: