Diary: Pick of the week - Leo Burnett/Shelter

Noel Bussey was moved by the recent Leo Burnett ad for Shelter:

"The ad is touching, poignant and powerful all at the same time. The Radiohead song, which is all of those things too, has a great deal to do with it, but the art direction is also superb and the final tower slowly falling to pieces looks great - where compromising on effects could have left it looking very bad." The ad was written by Daniel Fisher and Pete Gosselin, art directed by Richard Brim and Jay Hunt, and directed by Dom and Nic through Outsider.