Diary: Pick of the week - Lowe/Hellman's Mayonnaise

Francesca Newland really likes Lowe's spot for Hellmann's Mayonnaise: "The ad lets us in to this man's most private ecstasy: the combination of Marvin Gaye's Let's Get It On, chips and mayonnaise. It's also a fantastic two fingers up to the healthy eating police that should resonate well with fat chip-eaters around the nation." The commercial was written by Diccon Driver, art directed by Alan Wilson and directed by Trevor Melvin through The Paul Weiland Film Company.