"It was always going to be hard to top the fatty cigarette ad for making smoking look repulsive. But Lowe has succeeded. Using the Sinatra track I've Got You Under My Skin, it shows a blood clot travelling towards the hearts of smokers to illustrate how the habit causes heart disease." The ad was written by Ed Morris and Tom Hudson, art directed by Ed Morris and Lee Goulding and directed by Frank Budgen through Gorgeous.
Emma Barns winces at Lowe London's ad for the British Heart Foundation: