Emma Barns is engrossed by Lowe London's latest epic for Stella Artois: "In the style of an old, silent movie, the ad shows a group of priests rushing out to skate on a frozen lake. One is sent off to get a crate of Stella. When he falls through the ice, the priests are more concerned about the fate of their lager. It is immediately recognisable as Stella and continues to build the brand around the 'reassuringly expensive' line perfectly." Written and art directed by Vince Squibb and directed by Jonathan Glazer through Academy.