Diary: Pick of the Week - Lowe London/Sure deodorant

James Hamilton is suitably impressed by Lowe London's "go wild" spot for Sure deodorant:

"A sequel to last year's 'Stunt City' was always going to be a tall order, so casting hundreds of animals as football fans that descend on a stadium for a big game is a stroke of genius. Full marks to the visual effects team at Framestore CFC for translating a no-doubt difficult script on to the screen." The ad was written by Tom Hudson, art directed by Lee Goulding and directed by Noam Murro through Independent/Biscuit Filmworks.