DIARY: Pick of the week - Lowe/Olympus

Rachel Gardner loves Lowe's latest Olympus ad starring David Bailey: "This delivers a great interpretation of the idea that if you can't have the celebrity snapper then the Mju camera is the next best thing. Bailey gives a humorous performance that adds further credibility to the brand." The ad was written and art directed by Richard Littler and Zac Ellis. Seen better? E-mail picks.campaign@haynet.com.

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