DIARY: Pick of the week - Lowe/Tesco

Lucy Aitken has a bit of a soft spot for Lowe's Christmas TV ad for Tesco: "Some seasonal cheer and Sir Roger Moore have injected new life into the long-running campaign starring Dottie and her daughter. This ad is broad in its appeal and memorable at a time of year when so many Christmas ads seem to blur into one." The ad was written by Jez Willy and art directed by Alan Davies. Seen better? E-mail picks.campaign@haynet.com.


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